Take the lead in
the Digital Business of the Future
Deadline to enroll: 29 September 2023, only -149 days to enroll!
|€2.195 (ex. VAT)
|3 October 2023
|Self-paced, interactive & individual online learning. Live kick-off and graduation event.
|3-month subscription to L'Echo
Drive change in a fast-moving world
Our refreshed Take the Lead in the Digital Business of the Future programme now has an even stronger focus on making the most of digital technology.
Assess where the digital maturity of your organisation is now and how digital technology can help you to add even more value. You’ll discover which types of technology would be most useful for your business and how to integrate them. You’ll identify the goals you need to set to become a digital-first organisation. And you’ll explore how to best lead your teams through your digital journey.
What to expect
01 Online learning programme
The Digital with a purpose framework supports a purposeful and sustainable approach to digitalisation and digital transformation. Digital opportunities should not only address financial performance. The growing importance of climate change and improving individual and collective well-being can also be addressed by digital solutions. Below you can find an overview of the different modules.
From strategy to implementation
Develop a digital strategy and translate it into a roadmap for your organisation. Discover the opportunities digitalisation brings for your current or future business model, internal processes and organisation.
Data and digital technologies
Dive deeper into diverse technologies. Learn how technologies work, their strengths and pitfalls and what the business opportunities are. The following technologies will be discussed:
A. Data & Analytics, AI and Machine Learning
C. Blockchain, Tokens, Web3 & Decentralisation
D. Extended reality & Metaverse
Digital leadership: people, growth and resilience
Learn to create an agile mindset for yourself and your colleagues, in order to successfully implement a digital strategy.
Digital enabled sustainability
Link the opportunities digital technologies bring to improving people, planet and profit. See how digitalisation brings opportunities to grow towards a more sustainable organisation. Digital technologies can help to reduce the ecological footprint of individuals and organisations and it also brings many solutions to improve digital performance by cost reductions or new revenue streams.
02 Interactive events
The journey kicks off with an inspirational kick-off event. There are also 2 interactive online events foreseen where you can join and interact with fellow participants and we close the programme with a graduation network event.
The programme starts with a live kick-off event. Draw inspiration from our keynote speaker Jonathan Berte (CEO Robovision), enjoy a thought-provoking panel discussion with our keynote speaker and Ann Vereecke (Programme director Take the Lead in the Digital Business of the Future), moderated by Peter De Groote (Chief Editor of De Tijd) and network with your peers during a walking dinner.
6.30 P.M. – 10 P.M.
Tour & Taxis – Maison de La Poste, Picardstraat 7, 1000 Brussels
In this sessions we will dive deeper into ‘Generative AI’.
12.30 P.M. – 13.30 P.M.
Gain a deeper understanding on cyber security and ethics with this panel debate by professor Martin Butler, and seek to answer your burning questions.
12:00 P.M. – 1.30 P.M.
We conclude the programme with a festive graduation event. Raise a glass with your peers, while receiving your official Vlerick certificate.
6.30 P.M. – 8 P.M.
Vlerick Brussels Campus, Bolwerklaan 21, 1210 Brussels
03 Peer learning
Become part of the committed Take the Lead learning community. Learn with – and from – your peers in lively discussions and group activities.
Expand your professional network and collaborate with industry professionals and peers.
Why you should participate
Meet our VBS faculty
Programme director, Professor of Operations and Supply Chain Management
Professor of Digital Strategy and Business Marketing
Professor of Management Practice in Financial Services Innovation and Fintech
Professor of Marketing
Professor of Management Practice in Digital Transformation
Professor of Digital Transformation
Katleen De Stobbeleir
Professor of Leadership
Professor of Organisational Behavior
Professor of Management Practice in Reward and Governance
‘Smart marketing automation boosts customer experience and grows revenue’
In our rapidly changing society, staying relevant even in modern marketing is no longer a strategy, but a necessity. ‘One-size-fits-all belongs to the past’, says Wim Van Campenhout, Managing Director of Dignify. ‘Today’s customers are both hyper-engaged and hyper-distracted – all at the same time. Enter moment marketing.’
Join the programme and become a digital-savy leader.